Entertainment shows and a wide range of documentary formats are currently giving free TV channels their profile. "I'm a Celebrity, Get Me Out of Here" and "Joko & Klaas vs. ProSieben" are having a lasting impact on channel brands. The US blockbuster, on the other hand, is more likely to be found on the US studio's own VOD offering or global streaming service. Fictional content from the media library feeds the series marathon, but the big Saturday night show is on TV - live. Linear television gets its viewers here. But streamers are also making inroads into this market. The Forum Media Conference on June 2, 2022 looks into the near future of the entertainment market.
The panelists traditionally provide impetus beyond the entertainment sector. Amazon Studios does not leave this exciting market to linear competition, but sets its own accents. As an experienced producer, RedSeven offers digital format and thus reach extensions. This results in exciting partnerships in the area of branded entertainment for the advertising industry. With i&u TV, Leonine plays large stretches on RTL and the public broadcaster's Saturday evening prime time. Keynotes, specialist lectures and presentations on "Green Tech & Human Capital" round off the program.
If a movie is broadcast on television, its marketing value has already been boosted with a lot of advertising. A live show does not have this advantage. It has to offer a promise of entertainment with a concept, humor and moderation that captivates the viewer across various channels. If done well, the format boundaries between the various distribution and communication channels become blurred. Pre- and post-show reporting then create the big TV moment that lasts for days at best.
ProSieben is one of the top private channels in prime time. "The Voice" and "Germany's next Top Model" are intelligently extended via parallel storylines on the Internet and in tabloid formats. This systematic programming strategy ends in a theme evening for fictional programs at best. Show & Factual make targeted use of technical possibilities and thus actively shape consumer behavior. Mere viewers become voters, followers and promoters. The legally possible marketing opportunities are fully exploited and offer strong partnerships with the industry.
Technology today offers the opportunity for creativity. Instead of simple LED resets, virtual production opens up entire worlds. Reality and artificial space merge. What was previously only possible in large Hollywood productions is now possible for live productions. New workflows enable the creation of various derivatives for different forms of distribution. Intelligent, fully digital and "green" solutions simplify and accelerate the process during production. The variety of information on all topics in the entertainment world is also what sets the Forum Media Conference apart this year.
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